• What is Augmented Reality

Augmented reality (AR) is one of the biggest technology trends right now, and it’s only going to get bigger as AR ready smartphones and other devices become more accessible around the world. AR let us see the real-life environment right in front of us—trees swaying in the park, dogs chasing balls, kids playing soccer—with a digital augmentation overlaid on it. 

  • What is Augmented Reality used for

AR for fun

Rather than increase sales, sometimes AR is just created for fun or to engage with customers such as the Bic DrawyBook app or teeth brushing games from Georgia-Pacific’s Dixie brand.

GPS Turn-by-turn Navigation

GPS has become so widespread that most people couldn’t live without it. One annoying aspect is that you generally have to take your eyes off the road to see the directions, along with turn-by-turn directions being difficult to line up to the actual road at times.